Hally Labels worked with the customers NPD team throughout the process, providing technical, design and commercial assistance to create a cost-effective and creative solution. Immediately, the capabilities of the digital press platform were raised as an option to incorporate unlimited questions and answer combinations alternating around the roll. This option would provide greater variability as traditional print processes would have a limited repeat.

Digital prototypes of the three constructions were printed for presentation to the Brand Manager. This was a fast, flexible way of creating realistic prototypes in a cost-effective manner. Subsequently, the concept was finalised to become a back label that would feature a trivia question. Each question would be answered with ‘buck’ (true) or ‘bull’ (false).

Hally Labels provided technical advice as to the best position of the peel and reveal tab to avoid any application issues on the applicator line. We also recommended an ideal label size to maximise cost efficiencies whilst not impacting on the design. A trial was successful, and the label went into full production utilising our digital offset technology to create the required variability of trivia questions.