MCC Personalisation provides the opportunity to create limitless unique designs for ultimate shelf impact. This innovative digital solution enables thousands, hundreds of thousands, even millions of unique designs to be created from a set of core patterns that we call seed files.

The seed files can include random shapes, colours and text that align with your brand and complement the label design template which holds the static elements e.g. your logo or product name. The MCC personalisation software that we use will then scale and rotate the nominated design elements within a bunch of pre-set parameters to create countless unique iterations of your core design.

We profiled MCC Personalisation in our 2018 Trend Report, by showcasing how Amarula created a special edition of 400,000 individualised elephant icons in order to raise global awareness to the plight of the African elephant and the fact that there were only 400,000 left in the world. Global brands including Bud Light, Diet Coke and Nutella have also used the technology to create a story behind their campaigns.

At MCC, we recently created 4,000 unique designs for our 2018 customer Christmas cards. Our team designed four different seed files, and used gold foil and a matt finish, to create 4,000 individualised labels. We added a finishing touch of displaying a unique number from 0001 to 4000 to showcase the individuality of every single label.

MCC Personalisation works best when there is a story behind the label, be it an anniversary, cause, collection, birthday or seasonal offering. Talk to us today to find out how this unique technology can be used to enhance your next campaign.